Wine is a beverage often served with meals, and it is one of the important components of many wine tastings. Events and festivals would not be complete if food was left out. For this reason, chefs and restaurants are invited to participate in these events. If a food vendor is popular with the guests, they are invited back the next year. They attend these events to help boost the name and reputation of their restaurant.
Many of the dishes served at these events are very carefully selected, prepared and dished out by hospitality and catering staff. Chefs choose the foods that will pair best with the wine being showcased at the event. If a cabernet sauvignon is well represented, the chef may make several dishes to accompany it. This gives them a chance to show their food to its best advantage while also helping them decide which wines they will stock in their cellar during the coming year.